People are the greatest asset.

All executives today are focused on ensuring that their organization is aligned to the needs and wants of their customers. However, the best executives recognize that knowing WHAT people want is simply the starting point – you really have to know HOW these needs and wants are fulfilled to create strong connections with the people who are your customers, stakeholders and teams.

As leaders embark upon bold new initiatives such as digitization, transformation and the introduction of AI to employees and customers, these connections are more important than ever. Knowing people's perspectives, opinions and needs and how to fulfill them can be the difference between achieving the desired business outcome and falling behind.

At Chobanian Group, we connect people through user research, data science, and design.